PHOENIX WONG                         
                                   

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GRAPHIC DESIGNER








 The rebrand of Los Angeles Ballet merges classical precision with the modern 
rhythm of the city. It captures a balance between the ephemeral and the enduring
 — movement held in form, yet alive in rhythm. Through cinematic layouts, expressive motion, 
and a custom typeface inspired by the fluidity of dance, the identity challenges stillness
                                                                                                                     and transforms tradition into living movement.                                                                                                                          

PERFORMING ARTS BRANDING


















                                



   LOGO CONCEPTThe Los Angeles Ballet logo is built from a custom typeface inspired by the ribbons that wrap around a dancer’s shoes—fluid lines that bind strength with grace. The inner wave shapes echo the tension and release found in movement, translating the physical rhythm of ballet into a typographic form.

Each letter carries a sense of motion held in balance, reflecting the precision, elegance, and disciplined artistry at the heart of the company.